Platinum, Gold, Tin - What Does It Really Mean?

On the Delaire website, there are two emblems which appear.  One is the 5 Star Platinum Clubs of America and the other is Distinguished Gold Clubs.  Seems pretty impressive, but Delaire has not appeared on the Platinum Clubs list of top clubs since 2012.  It appears that you can buy the use of the name and logo for a nominal sum.
Platinum License Program:
•    Exclusive use of the Platinum Clubs of America name, newly-designed logo, likeness and 5-Star Private Club mark — Licensed Clubs may create their own recognition products or purchase items through preferred vendors.
License (2017–2018): $3,000
The Distinguished Gold emblem indicates that we are in the lower tier of Distinguished residential country clubs, which number a grand total of four.  Included in our category are Aberdeen and Wycliffe, where the most expensive homes do not exceed $700,000.
The Distinguished Emerald clubs are top tier and locally include Addison Reserve, Polo Club, Boca West, Broken Sound, Woodfield and St. Andrews.  Their website doesn’t divulge the cost.  - Gold List - Emerald List

BoardRoom magazine is the official publication of the Association of Private Club Directors and is published in print and digital formats, and shipped to 27 countries worldwide. BoardRoom magazine is now widely viewed as the most respected and influential magazine in the private club industry.  Imagine that, club directors voting for their own to be a Distinguished Club.

Like many of our friends here at Delaire, we shop at Costco.  We go there to obtain high quality goods at discount prices.  Why then at Delaire, do we tolerate mediocrity, yet pay top dollar?  Better management and training of our employees could work wonders if properly executed.  If members were treated like customers whose continued patronage depended upon superlative treatment every day, that would be a great start.  Too often, we feel treated as if we’re a captive audience who can’t go elsewhere without great cost and difficulty.  The reality is that the mandatory resident members are captive.  Complaints and suggestions just go unanswered and unresolved. 
Maybe we are just expecting too much from our leaders.  In spite of the paid for emblems and grandiose, bombastic bluster by some elected leaders, we are a second tier club and possibly just need to suck it up and accept it.  It’s a shame. Delaire has many wonderful members and a multitude of the necessary ingredients to be a first class club. What we need is new or reinvigorated leadership and management that is properly focused.  Until members demand change and accountability, it looks as if we’ll be sailing in steerage.  Speak up and let our leaders know how you feel!!  After all, you own the club.



Delaire Country Club in Delray Beach, Florida was designed with 326 building lots and 27 holes of golf, designed by Joe Lee.  His trademark is dramatically raised tees and beautifully shaped greens. The club sits on 340 acres and in 2011 a totally new $21MM clubhouse was constructed.  The new clubhouse is spacious and beautiful.  Pass through the gates and the Joe Lee designed championship golf course ushers you through residences at once impeccable and impressive.  Arrive at the clubhouse and you are greeted warmly by the friendly staff and always sociable membership. It’s leisurely luxury at its very best. The expanded clubhouse is now 47,000 square feet.  Recent renovations at Delaire include the new entrance, gatehouse, Fitness and Tennis Center.  The Tennis Center has 2 teaching pros, 8 manicured Har-Tru tennis courts with 2 lighted, complimentary computerized ball machine and arranged game service.  New pool area and new children's play area.  Step up to the tees any time, no waiting to play.  “Walk on golf – no tee times.”  Family members can play.  Mandatory dues and fees.  All three Delaire Country Club golf courses were just reopened in late 2016 after an extensive 4.5 million dollar renovation.​ Delaire Country Club 4645 White Cedar Ln, Delray Beach, FL 33445


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